WordPress is a free, Web-based software program that anyone can use to build and maintain a website or blog. It was originally intended as an easy way to set up a blog. But, thanks to the efforts of a large “open source” community of WordPress programmers working to extend and improve its capabilities, WordPress has become much more than just a tool for bloggers.
McBuzz Communications will help you build a WordPress website yourself. (You save money.) Or we can do it for you. (You save time.) And we can customize the look and feel of your WordPress site to perfectly fit your brand.
WordPress designs are based on “Themes”. Themes are composed of images and cascading style sheet (CSS) webpage layouts, and this makes it very easy for us to customize the look and feel of a WordPress site using a pre-existing Theme and a new page layout created in Photoshop (or a layout imported into Photoshop from a QuarkXPress PDF, an Acrobat PDF, InDesign PDF, etc.). On the low-end of the design scale, you can basically drop a company’s logo into the top corner of the page and you are good to go!
WordPress software allows anyone to create and edit new web pages and blog “posts” using only a web browser. No knowledge of HTML or other code is required. The WordPress editing interface is very easy to use. It works a lot like simple word-processing software. And, the site administrator can grant various levels of access to others, allowing them to contribute to the website/blog. Because the interface is web-based, creating and editing pages can be done from anywhere with an Internet connection.
The blogging features in WordPress allow you to update your website/blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS. This is great for your human customers and potential customers. It is also great for search engines, because search engines love fresh content.
There are many more features of a WordPress website or blog that make it much, much better than a traditional “static”, “brochure-style” website (i.e., built once and never updated after that) when it comes to search engine optimization and social media. And many of these features are taken care of automatically, requiring little or no effort (or programming skill) on your part.
Call us at (206) 962-9119 or use our Contact form to get your state-of-the-art WordPress website started today.
Consulting and upgrade services for existing WordPress sites
McBuzz also offers consulting and maintenance/upgrade services for existing WordPress websites and blogs.
You may have done as much as you can to get your WordPress site up and running, but you need a little help to finish the job. Or you may need help using all the features that come with a premium WordPress theme. Or you may need assistance optimizing your site for search engines, or finding and installing the best WordPress plugins and widgets.
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